Horse Authority: Champions of social change for horse welfare Horse Authority (formerly Rate My Horse PRO) combines innovation, technology, and good business to deliver sustainable solutions that positively impact horse welfare.

What Does Our New Name Mean for Horse Welfare?

Horse Authority (formerly Rate My Horse PRO)

As you may know, Rate My Horse PRO is now Horse Authority.


The answer is really quite simple. Just like people, brands grow and mature with time. Therefore, the social enterprise’s name needed to more accurately represent our brand as we innovate in order to improve horse welfare.

Horse Authority also got a dynamic new logo, fresh color palette, and the latest in the digital equestrian real estate at

You’ll find new authors, writing a variety about a variety of online equestrian magazine articles. Do you have something interesting to say along with a little writing finesse? If so, you may have what it takes to be part of our writing team.

Passion led us here in 2010, while purpose drives us to continuously improve and elevate our work. Horse Authority combines innovation, technology, and good business. We’re developing sustainable tech solutions that positively impact horse welfare.

As a result, you’ll find new resources like the Horse Marketplace. Every purchase, including those that promote equestrian-related businesses, drives change. That’s because when you invest in your business your purchase funds sustainable horse welfare initiatives.

During the rebrand, a publishing hiatus was necessary to build a solid foundation for future growth. Our reporting of horse news and equine law cases returns, although a backlog of equine legal cases may slow things temporarily.

Invite your horse friends because together we can do more for horses in our horse community for good at Horse Authority!