The Dollars and
Cents Sense of Hashtags
So what is a hashtag?
A hashtag is a keyword or keyword phrase without spaces that have the hashtag symbol in front. For example: #HorseAuthority.co or #HorseShowTips
What does a hashtag do?
Very simply put, hashtags make your content searchable. They allow you to add your own content to a larger content stream that is made up of conversations on a particular topic, using the hashtag. If you are using Twitter, even if you are not connected with another user, they can connect with you based on the hashtag you are using or searching. You can search Twitter and Instagram specifically for a specific hashtag and it will bring up everyone that is talking about and using that hashtag.
When hashtags are being used, the most popular Twitter hashtags will often become trending topics, which just means that the hashtag is being used in large numbers by many users. Hashtags are really helpful if you are trying to focus conversations around specific events or products.
Best Practices: Horse Business Hashtags
1. Keep it short – The use of mobile devices is through the roof, so when choosing a hashtag to use for your business select something easy to type, spell, and remember.
2. Select a hashtag that is original – You can do a search on Twitter for hashtags. Search for the hashtag you want to use and see if it is being used or if it’s unique. You want to know for sure your hashtag is unique to you. For example, I use the name of my business as a hashtag. It’s easy to spell, remember, and no one else is using it.
3. Select Industry keywords – You can use a tool called Hashtagify to find words that are trending for your niche and then choose one that best applies to your business.
Hashtags are another tool as you build your marketing strategy. As always, we are here to help. We have tips and helpful marketing strategies on Facebook, Twitter, and Instagram. Here’s to a wonderful month of growing your horse business!