Back on Track USA Hits Sweet Spot Matching Donations for Alex’s Lemonade Stand

Back on Track USA Hits Sweet Spot Matching Donations for Alex’s Lemonade Stand

Matching dollars for childhood cancer

The touch of a pony’s velveteen nose for the first time is what many children dream about. One special little girl, mature beyond her handful of years, had a bigger dream. Alex Scott dreamed no child would suffer from cancer.

The owner of one equine products company is looking to help make her dream and legacy a reality.
“Grownups… we get grouchy if we get a cold and here was this little girl who, even when facing challenges much worse, still thought of other kids first. To me that’s something worth supporting,” says Bo Lofvander of Back on Track USA®.
Lofvander’s Back on Track USA is matching dollar-for-dollar every donation, up to $25,000, made through the end of the year to Alex’s Lemonade Stand Foundation (ALSF) for Childhood Cancer. [this campaign ended]

Alexandra “Alex” Scott

The non-profit was born from the front yard lemonade stand of young cancer patient Alexandra “Alex” Scott. As a four-year-old, Alex announced she wanted to sell lemonade to raise money to help find a cure for all children with cancer.
Since Alex’s first lemonade stand, ALSF has become a national fundraising movement. Despite her death in 2004, at the age of 8, thousands of volunteers and donors nationwide continue her legacy of hope by ‘fighting childhood cancer, one cup at a time’.
You can celebrate Alex’s generous spirit and help other young people with childhood cancer by donating too. And giving is easy. “All it has to take,” Lofvander urges, “is donating a dollar, just one dollar, to make a difference in the lives of kids and families…”
The fundraising goal is $50,000.
“It breaks my heart to think about it. I have an 18-month old daughter who, gratefully, is perfectly healthy. I can only imagine how a parent would feel getting dealt a ‘curve ball’ like a diagnosis of cancer in the child they love.”
Consider it takes $50 to fund one-hour of childhood cancer research. Donations go toward research for better treatments and a cure for pediatric cancer. Since 2005, ALSF has funded over 500 research projects.
“I want to inspire our horse world to unite to make a difference helping kids fully live their lives,” Lofvander says.