Equine Monthly – April 2011

“If I knew then, what I know now…”
How many horse folks have uttered those words? I sometimes feel those words originated in the horse industry. A few years ago I also foundDual Agency in horse sales myself reciting them time after time. My story started just like the majority of horse-sale-gone-bad stories, but it had a different ending.
We were new to the horse industry when my daughter began taking riding lessons. After a few years of riding and horse shows, my equestrian had outgrown her pony, and it was time to move her up to a horse. Her pony would first need to be sold, however, in order to finance her new hunter jumper.
This is where my learning experience began. What many people do not realize is once your horse is out of your possession, it can become a very long, expensive, and almost impossible road to recover your animal or money owed. Horse trainers and dealers know this. Once a horse is in another jurisdiction or state, the likelihood of a favorable outcome diminishes even further.
I also learned that it is a common practice in the horse industry for some horse trainers or brokers to negotiate deals between themselves, without informing both buyer and seller of all the details. When a seller asks $10,000 for a horse and a buyer pays $30,000 for the animal, without seller or buyer knowing anything about the additional funds added to the price, it is not only illegal but it is also fraudulent. This practice is called an undisclosed dual agency.
Sadly, most jurisdictions consider it ‘civil theft,’ but I find nothing civil about it.
Still relatively new to the industry I didn’t feel comfortable with the industry’s sales methods, but I was told, “It’s always been done this way.” When my daughter’s pony was sold after going out on trial, not only did the horse trainers not tell me, they also kept the money from the sale, totaling more than $18,000. To cover their tracks, they told me the pony did not sell, and that they’d like to purchase her as a broodmare.
Many months later I finally learned the truth. I cried but then my sadness turned to anger; I was angry someone my child admired, someone who was supposed to represent the best, actually represented the worst. The most difficult day was when I had to tell my daughter that the horse trainers had sold her pony months earlier without our knowledge. She replied, “Mom, how can they do that to a little kid? They are adults.”
What made my case different was that the FBI got involved. The case was the first federal case of its kind, regarding horse sales, and set industry precedence. It gained media attention, was highlighted during National Victims Week in 2006, and has helped to protect horse owners with additional laws.
Come to find out the horse trainers had dozens of victims; they committed their crimes across the country and stole money estimated in the hundreds of thousands of dollars. The horse trainers were charged with more than 70 counts each and both served federal prison time and three years probation for their crimes. While now off probation, the two are still suspended from the United States Equestrian Federation – USEF, but are back working in the horse industry as horse trainers; they may even have the opportunity to have their membership reinstated in good standing with the USEF in the fall of 2011.
We did find the new owners of our pony and she remained with them. We never purchased a horse for my daughter, but instead leased a variety of hunter jumpers throughout her junior years.
I now wonder if the ten years I spent, dedicated to the case, could have been avoided if there had been a resource available when my daughter started riding, like Rate My Horse PRO.
I trust the site will inspire a higher level of honesty and integrity in the industry, which will benefit everyone.

 Equine Journal – March 2011


by Catherine Girard
“Establishing a trusted network can take time, but Rate My Horse PRO takes away the guesswork,” says Olympian and professional eventer Samantha St Jacques.Due diligence in horse community
Rate My Horse PRO is the first of its kind decision tool designed to offer the horse industry a new level of transparency. The all-discipline resource allows verified users to anonymously add, rate, and review horse professionals throughout North America.
“The site is built on a rating system and engages horse consumers and professionals to improve industry standards,” explains Debbie Hanson, Director of Media Relations. Hanson says the goal is to offer the horse industry a new level of transparency and accountability. “Horse professionals have enjoyed minimal policing in the past; consumers have not had access to reliable information regarding professionals’ professionalism, ethics, and horsemanship.”
Verified users can anonymously add, rate, and review horse professionals in four business categories: horse trainers (including instructors), boarding stables, farriers, and horse shows. The next four rating categories will be decided by the site’s members. Just a few of the categories currently being voted on by members include equine veterinarians, horse transporters, and horse show judges.
A one-time nominal fee of five dollars, verified by a credit or debit card, allows guests to become members and interact with the website. This safe and secure process ensures the ratings are reliable and prevents people from using the site to bash businesses. The rating system is based on five stars and built on a system of rating statements which are scored for accuracy. According to research, this system minimizes the subjectivity of ratings; members can also leave comments. If a member would like to rate a professional not listed, they can easily add and rate the professional.
“Professionals can strengthen their business and gain credibility through customer feedback with Rate My Horse PRO,” Hanson continues.
“PRO Details lists the professionals’ services, allowing them to differentiate themselves from others in their area,” Hanson says professionals also have the ability to help the company make future decisions. Verified PROs can submit themselves to be a part of the PRO Advisory Board.
Rate My Horse PRO is now HorseAuthority.coMembers can also utilize PRO Match, a proprietary tool that matches consumers with their best professionals based on their personal preferences. “In our fast-paced world PRO Match takes the work out of finding the “right” professional,” says Hanson. “If you’re a parent looking for a suitable trainer for your child, PRO Match shows you the professionals with the top ratings in the categories most important to you, within your selected radius.”
“Members will benefit by being able to find great horse professionals that match their equestrian goals,” says St Jacques, who is also a Rate My Horse PRO Verified Professional located in Florida.
Hanson says the response from professionals has been overwhelmingly positive, “For the professionals who do business ethically, they see Rate My Horse PRO as a way to set themselves apart from the rest; it is time they are recognized for their excellence within the horse industry. It’s not just about winning ribbons; it’s about customer service, great horsemanship, and winning ribbons.”
“Horse people, in general, are skeptical and resistant to change, but this change is needed within the horse industry,” Hanson explains. The majority of people in the industry are good, hardworking, honest people, and we want to promote that, but there are some bad apples in the bunch. Rate My Horse PRO will make it easier to differentiate between the two. The more people who participate, the better it will be for everyone.”